---
title: Enabling Better Service with Aarde Cosseboom | Conversations on AI
description: Digital-first companies focusing on digital channels & digital conversations are helping consumers get their tasks done quickly. Aarde Cosseboom joins us..
image: https://www.conversation.ai/hubfs/Social%20Preview-Dec-17-2021-12-57-32-49-PM.png
---

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Interview

 

# Enabling Better Customer Service

 Watch the Discussion

In '**Enable Better Service'**, author Aarde Cosseboom shows you how to transform your customer service team into a high-performing function of your thriving business. 

 

Taking on from his much-acclaimed book,  our expert speaker joins us for an insightful discussion that focuses on a multiverse of topics in the technology, digital & customer experience space.

 

His professional experience in the contact center world has helped service businesses and consumers through cloud-based SaaS (Software as a Service) products and technology. 

 

In this virtual session with Aarde, host Shrey Jain also brings to the fore the importance of enhancing the customer experience with changing times & how critical it is for brands to leverage the capabilities of AI, ML, and data science to elevate the same.

 

**Discussion highlights**

- The mushrooming of digital-first companies, digital channels & digital conversations
- Increased adoption of conversational AI, speech analytics, AI agent assist
- Internal readiness for businesses when it comes to technology
- Consumer expectations when interacting with Artificial Intelligence

 

![Aarde Cosseboom](https://www.conversation.ai/hubfs/Aarde%20Cosseboom.png)

#### Aarde Cosseboom

Contact Center & Customer Experience Advisor | Public Speaker | Podcast Host | Published Author

![Shrey Jain](https://www.conversation.ai/hubfs/Shrey%20Jain.png)

#### Host: Shrey Jain

Senior Product Manager, Machine Learning

[Jio Haptik](https://www.haptik.ai/)

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