---
title: A discussion with GroupM's Niraj Ruparel | Conversations on AI
description: Voice-based shopping and transactions are set to increase multifold. AI-powered voice technology will impact our homes and consumer behavior techniques
image: https://www.conversation.ai/hubfs/HeyAI-Niraj-socialpreview2.jpg
---

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Interview

# HEY AI - The Technology Fueling Voice & Audio

Siri, Alexa, Google Assistant - They have redefined the way we interact with voice technology while becoming household names in the process. In fact, you’re likely to have a higher recall for these brand-names than you would for your neighbor’s name!

 Watch the Interview

![Asset 21-8](https://www.conversation.ai/hubfs/Asset%2021-8.png)

#### Niraj Ruparel

Head of Mobile & Emerging Tech, GroupM

![Pratyush](https://www.conversation.ai/hubfs/Pratyush.png)

#### Pratyush Kukreja

Head, Enterprise Sales & Marketing, Haptik

- **Voice-based shopping will rise to US$40 billion in 2022**
- **27% of the global online population is using voice search on mobile**
- **By 2020, 50% of all searches will be voice-activated**

All these statistics deduce one conclusion -The impact of AI-powered voice technology is growing at a rapid pace.

 

So what is causing this shift towards audio and how is Artificial Intelligence contributing to this?

 

In this discussion with Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM, we take a deep-dive into how AI is molding the present and future of voice.

In this discussion, you will learn about:

- How AI-powered voice technology will alter consumer search behavior
- The key to Brand Interaction & Customer Experience
- Smart living through integration with day to day products
- Access to vernacular voice technology

## Keep up with the Latest on AI

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Conversations on AI is a Haptik initiative for the world's leading minds to exchange thoughts around the business of AI

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