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HEY AI - The Technology Fueling Voice & Audio

Siri, Alexa, Google Assistant - They have redefined the way we interact with voice technology while becoming household names in the process. In fact, you’re likely to have a higher recall for these brand-names than you would for your neighbor’s name!

Watch the Interview

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Niraj Ruparel

Head of Mobile & Emerging Tech, GroupM


Pratyush Kukreja

Head, Enterprise Sales & Marketing, Haptik

  • Voice-based shopping will rise to US$40 billion in 2022
  • 27% of the global online population is using voice search on mobile
  • By 2020, 50% of all searches will be voice-activated

All these statistics deduce one conclusion -The impact of AI-powered voice technology is growing at a rapid pace.


So what is causing this shift towards audio and how is Artificial Intelligence contributing to this?


In this discussion with Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM, we take a deep-dive into how AI is molding the present and future of voice.

In this discussion, you will learn about:

  • How AI-powered voice technology will alter consumer search behavior
  • The key to Brand Interaction & Customer Experience
  • Smart living through integration with day to day products
  • Access to vernacular voice technology