Interview

 

GPT-3 for Marketers

with Paras Chopra

 

GPT-3 stands for Generative Pre-training Transformer and is the third iteration from OpenAI. It is a version of natural language processing (NLP). NLP such as GPT-3 and others is a way to build computers that read, decipher, and understand human language

If you embrace GPT-3, it can help you become a better marketer. This is what Paras advises marketing professionals through this interactive discussion which features demos of creating tweets, blog post ideas, and how market-leading A/B testing platform, VWO has implemented GPT-3.

 

This discussion takes you through such use cases and also opens up on various topics related to Open AI's latest language model.

 

The discussion covers:

  • How GPT-3 is not a competition to humans but provides a different perspective and a fresh set of ideas
  • Real-time demo application of GPT-3 for marketers
  • Implementing GPT-3 in your business functions
  • Challenges behind embedding this model in your product
Paras

Paras Chopra

Founder & Chairman, Wingify

With a background in machine learning, Paras started Wingify in early 2009 to enable businesses design and deploy great customer experiences for their websites and apps. He's a gold medalist from Delhi College of Engineering and has been featured twice in the Forbes 30 under 30 list - India and Asia

Rahul-Photo

Rahul Zutshi

Chief Evangelist, Conversations on AI

Rahul is presently leading the Marketing function at Haptik. Possesses 12+ Years of experience across SaaS Marketing, Consulting, and Technology. He is an alumnus of IIM Indore